Notions of rationality in the context of the «new economy»

When making a choice of what type or rationality to use, one should consider the features of the system and the trend of changing views about rationality in the context of the "new economy". If for technical systems it is reasonable to construct optimization models subject to classical rationality, then for complex artificial systems the paradigm of classical rationality in its pure form does not work. When examining rationality in complex artificial systems, the fact that a person does not play the role of a static external observer must be considered. A person examines the system and is "inside" the system, but also changes the system through the process of their actions. The economy is considered to be a complex, multi-level "human-sized" system. Moreover, it is important to consider not only the level of complexity of the systems for which rationality is being examined, but it is also necessary to examine the evolution of the interdependence between the processes of societal transformation and the corresponding type of rationality. This analysis should be performed with views on the tendency of creating a modern model of man taken into account. In the context of the "new economy", one must consider changes in rationality. In particular, rationality of individuals is being replaced by collective rationality. An individual agrees to focus on collective interests if they allow him to reach his individual goals more effectively. An individual thus becomes the society's main strategic aim and the economy turns into a real anthropocentric system. The article justifies the hypothesis that organic rationality in the terms of the "new economy" (a post-industrial economy) can have two forms. These forms are: 1) Organic socio-humanitarian rationality; 2) Organic consensual rationality. This hypothesis is possible for the following reasons. When forming modern notions about the model of economic man, one should take into account economic and "non-economic" factors, and the rational and irrational aspects of man's economic behavior. The article contains a comparative analysis of the distinctive features of classical and organic rationality from the point of view of decision-making. The concept of consensual rationality is also stated. When forming notions about rationality, the features of individual and complex artificial systems, and above all else, the economy, should be considered. The research of the evolution of theoretical notions of rationality that account for various restrictions on resources and targets for different individuals is inseparably connected to the evolution of notions about the model of man. The "new economy" should correspond to the model of "new economic man" and inherent forms of organic rationality (organic socio-humanitarian rationality or organic consensual rationality).

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