Интермедиальность: от метафоры к технологии

Intermediality theory - it is one of the important research directions, which reflects the main trends in the humanities (the desire for interdisciplinary interest in the media, the search for new methodological approaches that meet the needs of the new digital reality). In this regard, consideration of the phenomenon of Nile Harbissona, artist, initiating the development of the machine that transforms colors into sounds, is of particular interest as it allows to follow the evolution of the theory of intermediality: from metaphor to technology; to plan ways of its future development. The justification of this hypothesis is devoted to presenting the work. Match intermedial ideology technology transfer color to the sound used by Neil Harbissonom and creativity features, appears on these levels. Firstly, at the level of subjects. Topics search method for transmitting image information sightless repeatedly evolved in the literature (for example, VG Korolenko "The Blind Musician", 1898). Secondly, at authoring strategies. In particular, his work builds Harbisson artistic dialogue with artists and musicians by studying paintings by Neil Eyeborg invests sounds readable device into a complete musical form, and vice versa music captures in color. In this case, the structure of the art facilities will be on the one hand, to build on the model intersemiotics translation, during which between artistic language will be established relationships of "conditional equivalence", involving not return to the original, and the new text. On the other hand, it will be further complicated by the technical transfer, as Now the artist will not have to deal with a particular art object and its digital equivalent. Such multiple coding not only strengthens semiotization final messages, but also builds a new type of relationship between the machine and the person acting here as a single organism. Furthermore, it is an example of research emphasis shifts Harbisson concentrated mainly on the level of creating text toward receptive aesthetics and level of reader / visual practices. After Harbisson extends not only their physical capabilities, but offers a different approach and, through a special mobile application Eyeborg App, allows any user to "hear" a picture or to become a real artist sonohromaticheskogo (sonocromatic) art. Key words: intermediality, media interaction, translation, digital culture, Cyborg.

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