CHANGES IN CULTURAL SPHERE OF SOCIETY: INFORMATION APPROACH

In the social and cultural processes of the XX-XXI century showing the big variety of self-organising and self-development, the information factor plays the increasing role. It has forced philosophers and culturologists, experts of a humanitarian profile to look at essence of information processes for ways of their existence in culture more steadfastly. The concept of the information of these conditions has advanced to the forefront, having turned to an explanatory principle of social and cultural processes. Thus, in the end of the XX century, there is a change of world outlook priorities in a18Изменения в культурной сфере обществаcultural world- view and deeper understanding of mechanisms of development of culture, a human civilization as a whole is formed.The information, communications and technics represent forms and norms of theculture, defining itself process of generation of new technologies, a reflexion and selection in social and cultural society those from them that can be included in practical activities processes. The technics grows out of action of technologies and simultaneously appears as activity and communicative network, which represents not only the information and communications, but also the human relation to the world, images of a world order.Undoubtedly, the world is changing under the influence of scientific and technological advance including intensive development of information technologies.Not just the content of these or those cultures but also the value normative construction of culture itself are put to the severe test.The information evolution in communication gives the floor for new forms of the social interactions based on the compartible systems of technological interaction. Integration of the telecommunication and communication means guarantee remote access and immediate exchange for the data, sound and audio images. The new communication medium created conditions for establishment of the virtual relations and links between people.From our point of view, idea of the information approach are realised in the world of the information field connected by a network of telecommunications, i.e. a global information field.Thus, disclosing of the information approach to a cultural picture, consists that the information approach represents an image of the world of culture as a combination of special social and cultural institutes to information and communication technologies where the collective consciousness is formed in the course of an information transfer from the individual to the individual, and the global information field activelyinfluences this process.

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