Nonparametric Turnbull estimator for intervalcensored data in the marketingresearch of the demand of bio-energy drinks | Vestnik Tomskogo gosudarstvennogo universiteta. Upravlenie, vychislitelnaja tehnika i informatika – Tomsk State University Journal of Control and Computer Science. 2013. № 3(24).

Nonparametric Turnbull estimator for intervalcensored data in the marketingresearch of the demand of bio-energy drinks

Using the nonparametric Turnbull algorithm for interval-censored data there is estimated the expected price of the demand for bio-energy drink that will be commercialized by Tomsk's firm «SAVA». The price ranges for the analysis are the result of large-scale marketing research, which includes several focus groups and surveys. The lower bound of recommended price of the new product has been obtained.

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Keywords

интервальное цензурирование, непараметрический алгоритм Тёрнбулла, маркетинговые исследования, ценообразование, interval-censored data, the nonparametric Turnbull algorithm, marketing research, price formation

Authors

Name	Organization	E-mail
Zenkova Zh.N.	Tomsk State University, Tomsk Polytechnic University	thankoff@fpmk.tsu.ru
Krakovetckaia I.V.	Tomsk State University, Tomsk Polytechnic University	inna_krakov@mail.ru

Всего: 2

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