Problem of advertisement management for production and marketing of goods.
In mathematical model production and marketing of goods is included an influence of the advertisement. The problem about optimum management production, the price of the goods and advertisement is considered. Decision of the problem is received by means of Pontryagin principle of the maximum. It is shown that in condition of the problem of production management and advertisement are relay-type. They are found necessary and sufficient conditions of existence of the decision of the problem.
Download file
Counter downloads: 340
Keywords
Authors
| Name | Organization | |
| Paraev Yu.I. | paraev@fpmk.tsu.ru |
References
Параев Ю.И. Решение задачи об оптимальном производстве, хранении и сбыте товара // Изв. РАН. Теория и системы управления. 2000. № 2. С.103 - 107.
Параев Ю.И. Оптимальное управление рекламой в задаче производства и сбыта товара // Вестник ТГУ. 2003. № 280. С. 162 - 164.
Горский А.А., Колпакова И.Г., Локшин Б.Я. Динамическая модель процесса производства, хранения и сбыта товаров повседневного спроса // Изв. РАН. Теория и системы управления. 1998. № 1. С.144 - 148.
