Features of metaphorization Arabic vocabulary

Metaphors revive language, give it a figurative character and reveal its wealth and beauty. The study of metaphors deepens knowledge of the Arabic language and the culture of the Arab people. In this paper, an attempt is made to reveal the specifics of the Arab metaphor, to reveal the existence of pragmatic intentions peculiar to it. To do this, it was necessary to identify the role of associative connections of the metaphor in the creation of figurative structures, to disassemble its semantic mechanisms, and also to consider the types of semantic spheres that became the source of metaphorization. An attempt was made to analyze the properties that allow the metaphor to act as a productive mechanism in the advertising market, as well as in the ethical aspect. In connection with the fact that the metaphor fulfills not only the nominative, but also the sense-forming function, the research has combined the structural-semantic and cognitive methods of analysis. In the process of perception and modeling of reality, the semantic mechanisms of the metaphor are determined by the influence of a situation or context, where the content of elements of the value of the metaphor changes in connection with the allocation or blockage of certain components. The author is interested, first of all, in the national image reflected in the metaphor. Here the picture of Arab selfconsciousness is objectively fixed and the traditional features of the mentality of the Arab people are reflected. In investigating the associative potencies of the metaphor, the laws, dictated both by the very structure of the language and by the national-cultural consciousness of its bearers, were considered. In the pragmatic sphere of people's activities, the metaphor acquires the category of evaluation. This causes a multifaceted approach to research, determines the author's desire to take into account the achievements of many scientific disciplines, to choose as the methodological base of research all the best that was created by representatives of modern linguistic directions.

Keywords

Authors

References