Metaphorical terms in the english economic discourse

The article discusses examples of the use of English economic terms and term combinations formed on the basis of metaphorical transfer in modern English economic texts. The widespread use of metaphor is characteristic for different branches of scientific knowledge, including economic texts. When translating terms formed on the basis of metaphorical transfer into the Russian language, but it is not always possible, due to the fact that the picture of the world in representatives of different countries are often not the same. These terms reflect the essence of marketing strategies and economic activities, which are native English speakers. Sociolinguistic approach allows us to trace the history of the emergence and development of the value of British economic terms formed with the help of metaphors, cognitive approach helps explain the perception of the world and the ways of formation of terms on the basis of the realities in different languages.

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