Verbal communication and professional ethics (morality) of a specialist in service and tourism

The article presents a description of contemporary ideas of culture and language, namely professional ethics (morality), combined with speech statements. Professional activity of a specialist in service and tourism is chosen thanks to its communicative origin. Therefore, models of communication are analysed to determine the nature of communication in this profession. The author's research model supports structural analysis of language means and their correlation with professional competences. The research identifies the ways of maintaining professional morality. The well-known principles of professional ethics: humanism, optimism and patriotism are examined, and the examples of speech statements confirm presence or absence of these principles in business communication. The study of the principles reveals the connection with intercultural communication and requires the addition of non-verbal aspect. The experiment concludes that professional morality, verbal and non-verbal communication should be taking into account in socio-cultural sphere.

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