The borrowed lexicon in verbalization of a concept Fashion in the modern popular literature

In this article the loan issue from other languages in the course of updating of a concept Fashion in texts of the modern popular literature is touched. The foreign origin of many things is connected with cultural and historical events which defined a reference point in origin and development of fashionable samples. In turn the analysis of a foreign-language origin of lexemes made possible to record a dominant position or participation of this or that country in origin or distribution of some phenomenon, in this case fashions. Having chosen texts of the modern popular literature of such authors as A. Berseneva, T. Vedenskaya, E. Vilmont, I. Stogov as research sources, we have opportunity to say about interrelation of a tandem "language fashion" or how fashion subjects in consciousness of carriers of our lingvokultura are designated. Interesting is a fact of detection of that in verbalization of a concept Fashion an important role is played by words of a foreign-language origin, mainly, French and English that is caused by a leading position of France and England in the world of fashion from time immemorial. So, Gallicisms and anglicisms, being means of an objectiviza-tion of a concept Fashion in modern mass novels, defined character of a language embodiment of fashion and an ethnic origin. The small part in an embodiment of fashionable process on pages of novels that speaks about a communicative not demand of this group of words or lack of need for their use because of existence of their foreign equivalents which are considered more expressional and capacious on the filling is assigned to primordially Russian words or come from Old Russian language.

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