Tendencies of renovation the everyday vocabulary of the language through a borrowing internet-lexem

Traditionally, the Internet language was analyzed from the point of view of expanding its vocabulary, the source of replenishment of which is both everyday and special languages, as well as professional jargon. Within this diachronic study for the first time an attempt is made to identify the changes that are occurring with the lexical composition of the Chinese language under the influence of Internet communication processes. The research material is lexical units of the Chinese Internet language included in various ratings for the period 2013-2018. Analysis of Internet vocabulary is carried out in three aspects: morphological, pragmatic and visual. Initially, factors that affect the duration of the existence of lexical units are determined. Internal factors relate to the morphological aspect of the study, these factors include ways of forming words and expressions according to the word-formation models that already exist in the language, which take into account the peculiarities of the grammatical structures of the Chinese language, observing the principle of language economy. External factors are closely related to the pragmatic aspect, these factors include the degree of dependence of the units of the Internet language on the sphere of communication: the units of online vocabulary are considered in connection with sociopolitical and interpersonal communication relations. Within the visual aspect of the study, it is determined that the lexical unit of the Internet language is influenced by the combination of its text component with the image. As a result of the research, it is concluded that, in the morphological aspect, the units of the Internet language, built on the grammatical models that are closest to the existing ones, observing the principle of language economy, eventually cease to be identified as expressions inherent only in the Internet environment, and begin to occur in the process of real communication. As for the pragmatic aspect, the Internet vocabulary that arises in the sociopolitical sphere most often quickly loses its relevance and is replaced by other expressions related to new ideological concepts. Expressions relating to the everyday or interpersonal sphere of communication are more versatile. They can occur both in various media and in the Internet environment itself, and due to their universality, they also eventually go beyond the Internet and are used in the process of real interpersonal communication. Analysis of the lexical units of the Chinese Internet language in a visual aspect made it possible to say that initially these lexical units most often represent in the form of words or expressions, but then Internet users create Internet memes based on them, which also expand the scope of use of this expression, contribute even more universalization and consolidation in everyday vocabulary.

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