Mass Media Tests: Socio-Cultural Aspect (based on advertising texts) | Language and Culture. 2014. № 1.

Mass Media Tests: Socio-Cultural Aspect (based on advertising texts)

Download file

Counter downloads: 257

Keywords

advertising discourse, social phenomenon, way of life, paradigm of the human relations, development of language and society

Authors

Name	Organization	E-mail
		moshevasv@mail.ru

Всего: 1

References

GRIMAK, L., 1999. Advertizing hypnosis (anatomy of an ideal form of mental aggression). Applied psychology, 3, pp. 32-37.

LEVINSON, A., 1996. Notes on sociology and advertizing anthropology. New literary review. Moscow, 22, pp. 21-45.

MOSHCHEVA, S., 2012. Expressive potential of mass media texts. Analysis of language levels. Monograph. Saarbrucken, Germany: LAP LAMBERT Academic Publishing, 144 p.

PANOV, M., 1990. History of the Russian literary pronunciation of the XVIII-XX centu ries. Moscow: Nauka, 350 p.

NIKOLAEVA, T., 1991. "Sociolinguistic portray" and methods of its description. Russian language and modernity. Problems and prospects of development of Russian Philology, Moscow, 2, pp. 17-56.

KRYSIN, L., 1989. Sociolinguistic aspects of the study of the modern Russian language. Moscow, 184 p.

PIKULEVA, Y., 2003. Precedent cultural sign in modern television advertising: linguocultural analysis: Abstract. Cand. Philology Sciences, Ekaterinburg.

MOSHCHEVA, S., 2012. To a question of speech intention: phonetic aspect. Teacher of XXI Century, Moscow: MPGU, 4, pp. 328-332.

KIRILINA, A., 2000. Gender aspects of mass communication. Gender as intrigue knowledge, Moscow: Rudomino, pp. 47-81.

HUMBOLDT, W., 1984. On the difference between the structure of human language and its influence on the spiritual development of mankind. W. von Humboldt, Moscow: Selected works on linguistics, pp. 36-298.

BOGDANOV, E. and ZAZYKIN V., 2002. Psychological bases "public relations". Saint-Petersburg: Peter, pp. 111-114.

ARISTOVA, N., 2005. Communicative strategy ofpoliteness as an example of stereotypic speech communication. Actual problems of communication and culture: scientific works of the Russian and foreign scientists. Moscow ; Pyatigorsk, pp. 127-131.

LAKOFF, R., 2000. Language and woman's place. Gender Studies, Kharkov, 5, pp. 241254.

ZHIGAYKOVA, E., 2004. English women's speech: Abstract. Cand. Philology Sciences, Moscow, 21 p.