Design Thinking: Innovating Insight Generation: Extending the Model of Research Management | Problems of Governance. 2015. № Том 8. Выпуск 12.

Design Thinking: Innovating Insight Generation: Extending the Model of Research Management

Another version of a systems approach to solving real-life problems is described. It emphasizes creative, abductive, heuristic aspects of the technology.

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Keywords

инновация, модель менеджмента, маркетинг, проектные изыскания, исследовательский менеджмент, innovation, insight, management model, market research, research design, research management

Authors

Name	Organization	E-mail
Jacqui Greeff	Publicis Worldwide company in Johannesburg (South Africa)

Всего: 1

References

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