Специфика программирования популярных провинциальных телеканалов КНР | Вестник Томского государственного университета. Филология. 2025. № 94. DOI: 10.17223/19986645/94/15

Специфика программирования популярных провинциальных телеканалов КНР

Исследуются стратегии программирования популярных провинциальных телеканалов КНР: «Хунань ТВ», «Чжэцзян ТВ», «Цзянсу ТВ». Предлагается уникальная матрица для анализа жанрово-форматной структуры телеканалов, а также сегментирование дня на тайм-слоты согласно ритму жизни телезрителей КНР. Общими форматами для трех телевизионных вещателей оказались лишь телевизионные сериалы и новости. Не все из анализируемых каналов ориентировались на смену ритма жизни аудитории в течение недели. Авторы заявляют об отсутствии конфликта интересов.

Скачать электронную версию публикации

Загружен, раз: 3

Ключевые слова

китайское телевидение, развлекательное телевидение, форматы телевидения, тайм-слот, программирование телеканала, телевидение КНР, жанрово-форматная структура телевидения, ритм жизни телезрителей

Авторы

ФИО	Организация	Дополнительно	E-mail
Долгова Юлия Игоревна	Московский государственный университет им. М.В. Ломоносова	канд. филол. наук, доцент кафедры телевидения и радиовещания факультета журналистики	yidolgova@gmail.com
Чжан Ин	Московский государственный университет им. М.В. Ломоносова	аспирант кафедры телевидения и радиовещания факультета журналистики	tchjanin@yandex.ru

Всего: 2

Ссылки

Volkova, I.I., Proskumova, E.L. & Tran Thi Thuy Dung. (2021) Prospects of News Television: Materials of In-Depth Interviews. Nauchnyi dialog - Scientific Dialogue. 3. pp. 157-170. (In Russian). doi: 10.24224/2227-1295-2021- 3-157-170.

Poluekhtova, I.A. (2023) Media consumption of different age groups. Sociologicheskie issledovaniya - Sociological Studies. 11. pp. 127-132. (In Russian). doi: 10.31857/S013216250028539-5.

Ellis J. Seeing things: Television in the age of uncertainty. London, IB. Tauris, 2000. 193 p.

CSM. (2023) Ratings of television in China. [Online] Available from: http://www.csm.com.cn. (Accessed: 10.08.2023). (In Сhinese).

Mogilevskaia, V.S. (2021) Transformation of the Program Strategy of a Niche Entertainment TV Channel under Conditions of a Competitive Media Environment (on the Example of STS and TNT). Voprosy teorii i praktiki zhurnalistiki - Theoretical and Practical Issues of Journalism. 10 (4). pp. 775-791. (In Russian). doi: 10.17150/2308-6203.2021.10 (4).775-791.

Eastman, S.T. & Ferguson, D.A. (2012) Media Programming: Strategies and Practices. 9th edition. Australia: Thomson/Wadsworth. pp. 271-302.

Perebinossoff, P., Gross, B. & Gross, L.S. Programming for TV, radio, and the Internet: strategy, development, and evaluation. London: Taylor & Francis.

Dolgova, Y.I. & Cao Yu. (2020) Pedagogic and Educational Function of China's TV for Children and Peculiarities of Its Implementation. Voprosy teorii i praktiki zhurnalistiki -Theoretical and Practical Issues of Journalism. 9 (3). pp. 543-553. (In Russian). doi: 10.17150/2308- 6203.2020.9 (3).543-553.

Dolgova, Y.I. & Ying Zhang. (2023) Daily and weekly dynamics of "Hunan TV" Channel programing. Vestnik VGU. Seriya: Filologiya. Zhurnalistika - Bulletin of the VSU. Series: Philology. Journalism. 4. pp. 97-103. (In Russian).

Dolgova, Y.I., Peripechina, G.V. & Tikhonova, O.V. (2021). Programming of time slots of the Big Three TV channels: Weekday broadcast. Vestnik Tomskogo gosudarstvennogo universiteta. Filologiya - Tomsk State University Journal of Philology. 69. pp. 321-339. (In Russian). doi: 10.17223/19986645/69/16.

Dolgova, Y.I. (2021) Local television: Programming and content strategies in the digital age. Vestnik Tomskogo gosudarstvennogo universiteta. Filologiya - Tomsk State University Journal ofPhilology. 73. pp. 311-333. (In Russian). doi: 10.17223/19986645/73/17. (In Russ.).

Zou Xu. (2021) Analyze the safety issues and countermeasures of radio and television broadcast control system. Digital Communication World. 03. pp. 283-284. (In Chinese).

Jiao Pingping. (2022) Research on the technological Development of Radio and Television Engineering in the era of Integrated media [J]. Western Radio and Television. 12. pp. 215-217. (In Chinese).

Zhang Sujing, Feng Zhifeng, & Zhao Xiang. (2017) Research and application of radio and television system based on network technology [J]. Technology Vision. 12 (7). pp. 38-41. (In Chinese).

Dai Xiaojun. (2012) Introduction to Jiangsu Satellite TV channel program production system and key program technologies. Radio and Television Technology. pp. 28-30. (In Chinese).

Shi Haojun. (2013) The development strategy of Jiangsu Satellite TV from the perspective of editing and broadcasting. China Journal of Radio and Television. 6. pp. 53-55. (In Chinese).

Gao Ya. (2017) A brief analysis of the trends in the development of entertainment programs of Zhejiang satellite television. Chinese Journal of Radio Broadcasting and Television. 8. pp. 43-45. (In Chinese).

Han Dongxue. (2011) Analysis of the programming strategy of television programs -Take Hunan TV as an example. Shenzhou. pp. 190-191. (In Chinese).

Wang Haibo. (2011) The influence of the content strategy of TV programs on ratings -Taking Public Channel "Changsha" as an example. Sijin Media. 10. pp. 85-86. (In Chinese).

Xu Ying. (2021) Analysis of programming techniques and innovative strategies of television programs in the new era. Cradle of Reporters. 8. pp. 137-138. (In Chinese).

Chai Yan. (2020) Innovative strategies of programming television programs in the context of the multimedia. Cradle of Journalists. 8. pp. 122-123. (In Chinese).

Shen Shunzhen. (2008) A brief overview of innovative ideas in the content strategy of TV programs. Journal of Huanghe University of Science and Technology. 6. pp. 91-93. (In Chinese).

Chen Hanhang. (2017) Analysis of the development path of television variety shows from the perspective of public opinion communication. Western Radio and Television. 12. pp. 109-110. (In Chinese).

Wu Min. (2019) Exploration on TV program arrangement skills and strategies in the era of channel competition. Western Broadcasting and Television. 8. pp. 144-148. (In Chinese).

Dolgova, Y.I, Ershov, N.O. & Chan, T.Z. (2022) Genre and format features of entertainment television. Vestnik Rossiyskogo universiteta druzhby narodov. Seriya: Literaturovedenie, zhurnalistika - RUDN Journal of Studies in Literature and Journalism. 27 (3). pp. 573-589. (In Russian).