Television among dimensional media and territorial coverage measurement

The territory defines the policy framework and social relationships. The territory is the basis ofidentity by providing symbols and myths to imagined communities. But the Humanities ignore area asa factor in cultural differences. So far, nobody has given a definition of regional television anddrawn a demarcation line between regional and local broadcasting. This article is devoted to theconceptual development of the categories of regional television in scientific research. Relevance of thistopic is also connected with the government plans to include one of the regional channels into the secondmultiplex (digital TV package compulsory for distribution).The article deals with historical changes in views on TV in its spatial dimension. In the Soviet era,only the republics − the most autonomous territorial units − recognized regional specificity. With thedeployment of the satellite system of the Central Television local television stations were abolished orreduced to information branches of the Central Television at the causes of the financial constraints ofthe local broadcasters, constant technological upgrading of the regional TV stations and unnecessarycompetition between the local TV stations and the All-Union programs.In the television space regionalization of 1990 was reflected in the creation of many private broadcasters,who began their broadcasting activities as an alternative to the Central Television and an oppositionto the official forms of culture. The «regional» status that lacked in the Soviet taxonomy appearedin the lexicon of politics, and in the context of mass media. Telecasting is a modern structure ofthe type of representation of the region and the nation as the highest categories of community. It is dueto television that modern people find reasons to believe that other people fancy the same things.A television station of cities and regional studios realize itself if it does not copy or try to imitatethe Central TV, but pursues its content strategy and its own programming policy. Its own broadcastersand its authentic television programs are features of the region as a territorial community. Its owninfrastructure, including local broadcasters, cable networks and extensive development of Internetresources is a basic life quality indicator in this region.Regional television is a set of broadcasters, covering its entire territory, and partly neighbouringterritories and districts. Regional television helps forming a community of people living in the area,through the creation of general information agenda and discusses their common problems. The studiesof regional TV in the context of political, economic and social relations are an urgent task of journalismtheory and practice.

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