Radio text as a hypertext

The article explains the idea of the radio text as a hypertext. Radio text is a series of autonomous verbal texts characterized by communicative connection and integrity functioning on the radio and its website as well as music blocks and sound effects (noise) involved in radio discourse organization. Radio discourse, being a non-linear, multi-level and poly-genre formation, represents a structurally integrative content. The structural units of the radio text are: speech of radio program participants, the Internet version of radio programs, e-mails, slogans, names of radio stations and radio programs, comments of listeners and radio personalities in blogs, and a variety of information and advertising included in the broadcast: news, ads, weather forecast, astrological forecast, information on exchange rates, etc. The complexity and heterogeneity of the radio text explain the use of the concepts of macro-text and micro-text in its description. A micro-text is a minimal text unit of radio discourse, syntactically and / or thematically connected sequence of signs that is usually characterized by relative brevity and is part of a larger text unit, a macro-text. A macro-text is a semantically and structurally united sequence of signs consisting of micro-texts connected by metatextual links. The basic structural unit organizing radio discourse is the broadcast hour as a macro-text with clearly identified boundaries and a definite, regulated by a time frame, structure characterized by a set of goals and objectives. The reason for qualifying the radio text as a hypertext is that the radio text as a media text, functions not only in the verbal, but also in the media and hypertextual dimensions. The approach chosen for this study approach is the basis for considering the radio text as a whole which includes: 1) fragments of speech in the broadcast, 2) materials on the radio station website in the graphic form: messages from listeners, transcripts of broadcasts, 3) video broadcasting of radio programs. Within the approach non-linearity is seen not only in the intertextual relations in the Internet space, but also in the relations between micro-texts that form a macro-text in conventional radio communication. Thus, the idea of hypertextuality expands beyond the bounds of virtual communication and is understood as polytextuality. A special place among the structural units of the radio text belongs to names of radio stations, radio programs and their parts, and to slogans: not being a micro text, they perform the function of radio discourse and radio text structuring and organizing. The structural units of the broadcast radio text are organized by the field principle; its center is the speech of radio personalities. The structural units that organize the radio content on the radio station site are podcasts, transcripts of broadcasts, interactive communication available via the Internet.

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