AN INFORMATION FACT AS A REPRESENTATION OF THE DISCOURSEPICTURE OF THE WORLD

One of the most important characteristics of discourse is thatit forms a certain picture of the world, that is a model of the world, which predetermines a subject'ssystem of values and regulates his behaviour.Fundamental problem of investigation of media-text in cognitive and discourse study is the problem ofthe reflection of the world, representation it image in the frame of media-discourse and media-text.The part of reality, which we see through media-event with technological, ideological and marketmethod this representation (the form of edition, information politics) is fundamental link of the picture of theworld, the part of mental and psychical reality of addressee. The result of the realization of information andcommunicative models of media is produce of information events, which are fundamental subject of theactivity of media in the process of forming of the world. Dynamic process of forming of image of the worldin media-text of radio we look from two information and communicative models.The article represents interactive picture of the world, which realize in the frame of informativeanalyticaland informative-entertaining models of the interaction (voting, short text messages, commentariesin communications of information analytic genres; competitions, quits - in communicationsof informative-entertaining genres). Also should speak about gnosiological models of the reality of theknowledge of the world. It image represents communications of news`s and analytic genres. The informationabout events in this genre creates it axiological vision. Analytic commentaries and valuationsof authors of radio-communications realize the strategy of the reaction on the acknowledge of theaddressee, in which forms conceptual representation of the world.The article represents the problem of interpreting the character of different discourse types andthe place and role of a definite discourse type in forming a definite picture of the world. The modes ofradio-discourse organization are studied through a set of linguistic units and ways of their communicativerealization, which determine the formation of picture of the world.The material of this article is texts of the radio-speech of information canal "The Echo of theMoscow". In this article analysis of news should answer the important questions about the structuralspecifics of news discourse. The texts of mass-communication and texts of news interested in theanalysis of the various contexts of discourse in the cognitive process of production and reception andin the social-cultural dimensions of language use and communication.We focus on news structures and their cognitive processing, both in production and in understanding.

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