METHODOLOGICAL BASE FOR THE CONTEMPORARY NEWSPAPER REDESIGN

The Newspaper redesign now is the issue under discussion in journalistic community. Neverthelessthere are no studies are covered all aspects of the redesign. This problem is important and for Russiannewspaper design theory and practice. The world press trends have an effect on domestic press.And its impossible to understand and adapt the world best practices of newspapers without analysisbasic approaches to newspaper design the USA and European school.The author suggests descripting redesign as a specific line of modern integrative design concepts(visual journalism, editorial design). According to this approaches, design involves process, contentand form. So redesign should be understood as a rethinking of process, content, organization and appearance.Redesign has some specific features. The first. There is the marriage of redesign to all parts ofeditorial process including management. This idea is worked to practice by planning, master plane,redesign committees, newsroom reorganizations and survey of the staff skills and abilities.The second. There are correlation between market forces and redesign. So redesign means redefinitionof the whole business strategy. The research showed that the main reason of contemporary redesignis revision of business model of newspapers. A lot of brands like The Wall street Journal, TheWashington Post, Daily Mirror, The Guardian, The Financial Times try to implement some ideas ofmedia convergence to their practice during the redesign. Now the main part of the redesigning processis integration press and on-line platforms. The author analyses this trend on all aspects of the updatingthe model of newspaper (editorial management, content and design).

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