The Manifest of the Pravoe Delo political party in the interpretationof Russian Internet mass media

The article is devoted to the study of specific features of the interpretation of leading Russianinternet-media of the programme document of the Pravoe Delo political party as a political precedent.The object of the research is the article of the head of the genre. It is noted that the interpretation is oneof the main functions of the mass media. As a result of interpretation, a certain picture of politicalreality is created, which is broadcast to the audience of mass media, influencing its electoral behaviour.Since the text is considered as a targeted social action, its intentional category is text-forming. Thiscauses the choice of the research method of intent-analysis, which aims at identifying the goals of massmedia in the interpretation of political discourse texts and methods of their implementation. It is alsonoted that intent-analysis is applied to the analysis of texts as a product of the discourse (that is, text inconjunction with the social, cultural, historical, ideological, psychological, and other factors, with thepragmatic and communicative objectives of the author, interacting with the addressee, the readiness ofthe special order of language units). The article describes one of the main interpretation mechanisms inmass-media discourse - assessment. Evaluation, emotionalism manifests itself both in the selectionand classification of facts and phenomena of reality, in their description at a certain angle of view, andin the specific linguistic tools.The analysis allowed defining the scope of the main parameters of the text of The Manifest, which theanalyzed media estimated in their publications, as well as summarizing the opinions of the media. These arethe formal and substantive characteristics of The Manifest: the form and the logic of statement, elaboration ofthe material, constructive proposals, originality of ideas, ideological certainty.As it turned out, the main complaint of the authors to the content is the unfinished material discrepancyof the declared size of the main political document of the Party, which should contain clear realistic proposalsfor each of the spheres of life. The political self-determination of mass media representatives is not stated inthe comments, leaving this type of commenting to political scientists. The opinions of political scientists,evaluating the proposals of the Pravoe Delo from the point of view of theoretical political science, weregenerally positive. Positive journalists evaluations were almost not observed.The study of the texts of the Internet mass media about The Manifest has led to the identificationof the most recurrent evaluation tools and techniques of different levels of language, mainly expressingthe direct estimation: metaphors, evaluative vocabulary, allusion, ridicule.The results of the analysis allow making a conclusion about the strategic objectives of media inthe interpretation of the text of The Manifest of the political orientation of the reader and tacticalpurposes - constructive criticism and discrediting of the Party.

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