The precedent text "Beauty will save the world" in the city newspaper Kuznetsky rabochiy: semantic and stylistic analysis (on the dynamics of the axiological picture of the world in the regional media discourse of the late 20th and early 21st centuries)

The dynamics of the axiological picture of the world is reflected in media discourse. Russian mass-media of the perestroika and the following periods used to include the precedent text "Beauty will save the world" rather actively; it is an interesting fact for the conception of the "Great Triad" (N.D. Arutyunova) of such categories as The Good, Verity and Beauty. The role of this precedent text in the communicative space is particularly reflected in the regional media discourse: in the city newspaper Kuznetsky rabochiy (Novokuznetsk) of the late 20th and early 21st centuries. The precedent text "Beauty will save the world" not only creates the effect of expressiveness, but also becomes a sign of a compound semantic structure which develops in different newspaper texts. Reflection on this precedent text in mass-media, its active interpretation by authors of publications and their dialogue with Dostoevsky's formula are factors of its special communicative status. This constant dialogue leads authors to reasoning or refutation of the thesis. Analysis of using the precedent text "Beauty will save the world" in the regional media discourse shows a more considerable richness of content of the cultural dialogue in newspaper texts created in the late 20th century. These materials define the topicality of the examined reminiscence in the communicative space. They include an explicit allusion to Dostoevsky more often than publications of the early 21st century which usually present the writer's statement as a part of the general cultural fund. Materials of the late 20th century reflect the authorship of the precedent text and converse with it, so personal style of narration is created by using meta-text. On the contrary, authors of publications of the early 21st century "assimilate" the reminiscence in their narration, add connotations and transform it logically. In the media discourse of the early 21st century the reminiscence is frequently used in headlines, which demonstrates authors' pragmatic purposes and their qualifying the statement as a truism. The precedent text is included in the materials on different topics. The topic of moral health of the society is the basic one for contexts with the examined reminiscence in the materials of that period. Topics of creativity and of people's outer beauty are embodied in publications of the late 20th century more brightly. The contexts of thoughts about beauty's saving force are enlarged in these materials: a creative person - family - Russian society - the world civilization. The little semantic and stylistic variety of including the precedent text "Beauty will save the world" into materials about the city shows that the reminiscence relates to axiological contexts and reflection on the moral health of the society rather than to "city-centric" publications.

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