Convergence as an innovative way of organizing work in the modern media space

The article discusses convergent editing as the most important category of the modern media market as it has become a global challenge to the survival of the media and led to the emergence of a global change in the editorial and publishing process. Analysis of scientific works of Ukrainian and foreign researchers allowed to identify typical patterns of convergent editorials that occur in the global media practice. Processing of the source base has made it possible to conclude that the majority of editors can be classified according to the content production organization model. There has been allocated a transitional model, individual platforms and a full integration model. The main approaches to the study of the concept of media convergence have been identified and characterized. The future of the functioning of converged editorials in the Ukrainian media industry has been described. The study allowed to generalize the features of formation and functioning of domestic media editorials selected for analysis, as well as to clarify the features of the editing teams in the new environment. It has been proved that the process of combining different media gives editors an opportunity to build a new type of an editorial that rethinks traditional approaches to editing and publishing. The establishment of a multi-platform version has been recorded, which involves changing the content production process. After analyzing the features of the Ukrainian editorials of informational-political publishers, it has been concluded that most of the editorials choose a transitional model and work in the format of two platforms, mainly on-line and print. This model is actively used for production process by Focus, Ukrainian Week, Comments, Forbes Ukraine. Newspapers Day and Kyiv Post use integration models. They organize the process of content production for multiple platforms in the format of a single editorial office. The model of individual platforms is used by editorials of Correspondent and Today. Thus, the article allocates typical features of convergent editorials, establishes the fact of coexistence of electronic and print platforms with partial interaction in the exchange of content, announcement of materials. The main feature of the new business model becomes a statement of the availability of content without restrictions in time or territorial criteria. The development of the convergence process is based on the use of modern digital technologies, multimedia representation of content, single content production and its multiple distribution over different media platforms.

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