Subjects of the picture of the world in modern Russian magazines "for the youngest"

The study aims to identify the modern picture of the world of magazines for children in Russian (Bedtime Stories, Vacation, Little Artists, Sanka in the country of fairy tales, Sasha andMasha, Entertaining club, RaZvivalki: 10 issues for 2014-2015). The author proceeds from the fact that a significant characteristic of the picture of the world is its subjective component, expressed in their own names, and the named entities are agents in certain discourses with their specific values. The material is limited to anthroponym nominations of animals and anthropomorphic creatures, which provided a solid sample of nominative units and identified the prevailing types of subjects. It was established that magazines for children aged 3+ give proper names to anthropomorphic animals (Doggie, Duckling, etc.). Of all the worlds one thinks of the world closest to the culture of everyday life, with its core values. In magazines for children aged 5-6 the subjective world view is more complicated; it clearly distinguishes between the real and the imaginary (magic, fantastic, art) worlds. The subjective part of the realistic picture of the world contributes to the child's entry into institutional discourses: mass media, education, entertainment. Proper names belong mainly to readers of the magazines and well-known personalities. In the first case, the magazine performs the mass-media function, providing feedback to the addressee; the second aims to enlighten decision-making problems. Mainly universal precedent names are offered: Hans Christian Andersen, L. Tolstoy, Napoleon, W.A. Mozart, Dmitry Mendeleev, Gagarin and others. In developing entertainment and action, text characters represent the real world: the heroes of jokes, games and dialogue with readers. All categories are common names in Russian (Vova, Valerochka, Marivanna etc.). Introducing the fictional world is designed to awaken the imagination, develop a sense of aesthetic and ethical consciousness. Lyrics, as texts about the real world, re-form the national and cultural identity of the recipient. The analysis showed that organization of the subjective space of fictional worlds in the analyzed magazines is not conducive to building a harmonious picture in a child's mind in any way. The heterogeneity of folklore, literature and other cultural traditions which have shaped this reception of characters requires regular inter-discourse switches (cat Baiyun - purebred; boyars - the bad guys, and so on). The target recipient of the analyzed magazines is not ready to such switches of knowledge and codes because they did not form the knowledge and codes. The issue of how characters of Slavic mythology and Russian fairy tales function in such texts is of particular concern. The characters of traditional Russian culture are most numerous, but in magazine texts they lack their cultural authenticity. They are integrated into the modern multi-cultural space in a substantially modified form. Existence of the heroes of Russian fairy tales, epics, Slavic myths is subject to the aesthetics of the postmodern worldview.

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