DISCOURSE ORGANIZATION OF PICTURE OF THE WORLD INHEALTH MAGAZINES

This article is devoted description of picture of the world, which is formingin text space of health magazines. As the object of the initial analysis we choose the corpus of discoursesforming discourse of health magazines.Though there are a number of theoretical works on the problem of linguistic modeling of theworld, including the discourse one, at present the coherence between the pictures of the world, formedin definite social and cultural situations, as well as the differentiation of the character of a subject'schoice of discourse types as pictures of the world, has not been established as the objectives of thelinguistics research.One of the most vivid features of the present day changes in the world is a fundamental change ofcommunication environment of man. The ideologically-grounded communication environment, creatinga unified type of discourse, which is a linguistic embodiment of the unified conceptual picture ofthe world, has been exchanged for a multiplicity of the communication environment.Some of the discourse types (medical, public, advertisement discourse, etc.) are formed purposefully,becoming a means of communicating the interests of business and other social groups, others areformed spontaneously in the course of everyday communication. Thereupon, it appears very urgentresolving the two interconnected problems - 1) the problem of interpreting the character of discourseof health magazines and the place and role this discourse type in forming a definite picture of theworld; 2) the problem of differentiating of the processes concerning the choice of such linguistic picturesof the world as a system of discourse preferences of addressee of health magazines.In this article there are a number of tasks set for the first time, that is to distinguish the spheres ofcommunication, forming different pictures of the world as a certain mental and linguistic unity characteristicof a reader of health magazines, to describe the pieces of the picture of the world, modeled indiscourse of health magazines, and, to establish a set of linguistic units and ways of their communicativerealization, which determine the formation of one or another picture of the world.The methodic of this project is viewed as a combination of sociological methods and cognitivelinguistic methods, which will allow to explore not only the content of the picture of the world of discourseof health magazines but also the mechanisms of its formation, and more over the social consequenceof its (i.e. the picture of the world) functional realization.

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