A Linguocognitive Complex of Mechanisms Intensifying Discourse Pattern Penetrative Ability

The author considers Martin Luther King's speech “I Have a Dream” through the prism of the “Smart Tuning” discourse technology that helps to clarify its interaction potential with the addressee - an average American of the mid-1960s. The choice is determined by the fact that it is clearly divided into sense patterns; their impact is intensified by multiple constructions of lexical and stylistic iterations, rhetorical and stylistic devises, discourse strategies and linguocognitive mechanisms. The aim of the article is the objectivation of discourse patternization importance, the relation of discourse pattern penetration ability and narrative emotive imaginative filing, sense-rhythmic modulations, speech saturation of rhetorical devises. Among them are metaphoric constructions and intertextual references to religious sources. The idea of discourse tuning by means of discourse powers and linguocognitive mechanisms for planned result destination and effect intensification served as a hypothesis. In the course of the research, the following procedures were carried out through discursive and critical analysis, the method of deconstruction, content analysis: the speech division into discursive patterns, the modeling of the sense-rhythmic structure, the revealing of nuclear concepts, rhetorical, stylistic, compositional techniques, discursive strategies for recognition of linguocognitive mechanisms lying in their basis, the grounding for the smart power action for controlling discourse. The special roles of the compositional and the sense-rhythm speech structures and means of expression are identified. The penetration capacity of discourse patterns depends on the emotionally-shaped expression decoration, intellectual expressivity, sense-rhythmic modulations, speech saturation of metaphoric and parallel lexical and stylistical constructions, expressive, emotional and psychological pauses and intertextual references to religious sources and documents fundamental to the nation. The study concluded the significance of sense-rhythmic modulation mechanisms, imagineering, inspiration and unity for a better penetration of patterns in King's discourse under a mix code consideration. Pattern extraction in the discourse during its deconstruction facilitates a more precise structuring of successful communication models. In King's speech 15 discourse patterns were revealed. Their logical sequence encourages feedback from the addressee and enables interaction by means of smart power, which makes it possible to control the discourse and lead the addressee to the specified destination. Each pattern contains a certain sense or an idea that is different from others on compositional and semantic levels. The pattern length is also different and depends on the addresser's aim. In conclusion, the author resumes that the “Smart Tuning” discourse technology allows us not only to identify linguocognitive mechanisms, discursive strategies, rhetorical and stylistic devices that promote the achievement of a successful result of communication, but also to reveal the potential of the addresser's contact with the addressee, to construct a technological discourse with specified parameters.

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