Radio text in mass media convergence

One of the features of modern mass media is the search of new data presentation forms that is expressed in experimenting with video, audio and printed texts. "Convergence" and "multimedia" are becoming terms defining conditions for modern media outlets functioning. It is proved by their integration. About ten years ago journalism theorists appealed to this notion only in connection with the future mass media, media sphere transformation. Nowadays convergence means the presence of communication media. Radio as the first electronic mass media channel with its ancient broadcasting and communication traditions has to search for new genres and forms of communication with the audience. These circumstances change the conception of the radio text, firstly, of the forms of its existence: broadcast radio text can be saved not only as a radio report, but also as a video on the Internet in the form of a transcribed shorthand report. In this context saving characteristic features of the radio text presented in different formats and of its adequate communicative content presentation are very important from the linguistic point of view. Using release materials of a program of ''Echo of Moscow'' radio station is aimed at defining the degree of communicative transformation of the broadcast radio text while presented on another media platform. Sounding text is considered to be primary; a shorthand report is a printed secondary text. Features of the program participants' communicative behaviour connected with the oral speech specificity (speech intonation, tone colouring, speed, logical stress) and its lexical-grammatical organization were defined due to the technical capabilities of "Setevizor" functioning in the radio station site. Comparison of the sounding radio text with its shorthand report proves the hypothesis that the secondary text is objectively incapable to express all phonetic and suprasegmental features of the sounding text, it allows corrections of the normative kind, thus, it does not preserve the communicative level of the primary text in full. In the course of analysis all text corrections are defined explained by the text form changing (the oral text becomes the written one). They are qualified from the view point of the adequateness of communicants' intention expression: there are corrections saving the speaker's intentions and corrections distorting them (the level of distorting is also classified in the article). The analysis proves the topicality of the question about the character of the transformation of the radio text while represented on the other media channel.

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