Adapting method of experiment in regional periodicals design

At first we analyzed a lot of works about the theory of experiment in journalism and we came to a conclusion that all practices directed on description of experiment in journalism are determined by restricted pragmatic targets. E.g., it can be an effort to adapt experimental methods to practical newsmen work on the stage of observation, getting information about a case, on the stage of presentation of these facts in newspapers or magazines in the view of different unusual text, illustrative, graphics and other elements. But there are no proposals about organization of experiment in modeling the structure of edition in these researches. These facts cause the relevance of creation and testing ways of using experimental methods in practice of complex modeling and design of local newspapers and magazines. The solutions of similar problems, as we know, can be found in other spheres of knowledge and activities. From the principles of system analysis we know that experimental practice cannot be separated from the process of modeling, it allows us to test and refine the model, which is a source of information for design. We suppose that this is true for models of regional newspapers and magazines. Our attempts to adapt the method of experiment to the process of modeling are based on the experience of application of the same methods in such spheres as mathematics, biology, and social sciences. Our works let us define the common principles of the method of experiment and the typical ways to solve the problems of modeling and design of newspapers and magazines: • depending on the conditions of carrying out (simulated mentally or on location); • depending on the purpose (research or test). The practice of using the functional matrix approach in the complex design in contracts research and study projects connected with newspapers and magazines of the region allowed us to present experimental method in several standard forms of experimentation: 1. Experiments in the full range of modeling tasks. 2. Experiments, the factors of which are one or several levels of complex modeling. 3. Experimental approbation of the model during the implementation phase of the project. The practice of performing research contracts and student projects confirms the necessity of searching variants of system-forming applied problems and developing classification of types of experimentation in the practice of modeling and design of periodicals.

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