Gnoseological and communicative tasks of ''Vokrug Sveta'' authors

The paper analyzes the publications of one of the leading Russian scientific and popular periodical prints - the magazine ''Vokrug Sveta''. The publications about inanimate nature are selected for the analysis. The subject-thematic structure of these articles is classified in two ways: based on the size of the subject and the structure of its spatial and temporal characteristics. On the one hand, all these materials are divided into three groups, corresponding to the three scale levels of the inanimate nature that are accessed by the authors: 1) the microscale level (micro-world phenomena), 2) macro-scale (macro-world phenomena - earth nature), and 3) mega-scale ( phenomena of the universe and space objects). On the other hand, when the authors talk about inanimate nature three major subject dominants stand out, which differ in the degree of localization of the article subjects in space and their length in time. The subject of certain articles may be: 1) a variety of terrestrial and extraterrestrial objects (cosmic space), 2) natural processes - regular, consistent and interrelated changes of nature objects, and 3) natural phenomena as a complex combination of natural processes. The aim of publications are a complete and comprehensive description of the essence of objects (processes, phenomena) of inorganic nature. The specificity of the object and the purpose of addressing to it determine the approach to it, which can be of two types: theoretical (generalization of the objective information about the subject) and empirical (direct perception of natural phenomenon through the senses). The main way to describe the subject is theoretical due to the complexity of the subject. Most of the described objects, processes and phenomena are unavailable or difficult to access for direct perception, which requires authors to rely on scientific knowledge. Gnoseological task on comprehensive reconstruction of the essence of an object (process, phenomenon) requires an approach close to the scientific proper. Thus, the elements of the scientific in the discourse of the magazine are motivated by both ontological and gnoseological circumstances, defining the strategy of text creation, cognitive and communicative-pragmatic bases of this process. The author's task on the objectivity and credibility of the submitted data, their completeness is achieved based on academic sources, scientists are involved as experts. Media discourse also sets its own tasks before the author. This explains the presence of additional content aspects, narrative tools, not characteristic of scientific discourse. Preserving the whole task on objectivity, the discourse of articles is made subjective. This is reflected at the level of the author's position, and at the level of the communicative intention which defines the language tools. As the analysis shows, the discourse of materials about inanimate nature in the magazine ''Vokrug Sveta'' reveals elements characteristic both for the scientific discourse, and the popular discourse of media. The interaction between the two discourses determines the cognitive strategies and communicative-pragmatic tasks of texts.

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