TECHNIQUE OF CARRYING OUT OF PSYCHOLOGICAL EXAMINATION OF ILLUSTRATIVE ADVERTISING | Sibirskiy Psikhologicheskiy Zhurnal – Siberian Journal of Psychology. 2008. № 27.

HomeIssuesTECHNIQUE OF CARRYING OUT OF PSYCHOLOGICAL EXAMINATION OF ILLUSTRATIVE ADVERTISING | Sibirskiy Psikhologicheskiy Zhurnal – Siberian Journal of Psychology. 2008. № 27.

TECHNIQUE OF CARRYING OUT OF PSYCHOLOGICAL EXAMINATION OF ILLUSTRATIVE ADVERTISING

Work is devoted to the description of structural components of psychological examination procedure of illustrative advertising. By means of methods of the associative story, ranging and intent-analysis features of advertising perception by recipients are studied. The algorithm of psychological examination of advertising is presented.

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Keywords

psychotechnical analysis of the advertisement, psychological safety of the advertisement, intentionality, associative tale, intent-analysis, интент-анализ, адвертология, интенция, психологическая безопасность

Authors

NameOrganizationE-mail
Kurbatskaya T.B.
Всего: 1

References

TECHNIQUE OF CARRYING OUT OF PSYCHOLOGICAL EXAMINATION OF ILLUSTRATIVE ADVERTISING | Sibirskiy Psikhologicheskiy Zhurnal – Siberian Journal of Psychology. 2008. № 27.

TECHNIQUE OF CARRYING OUT OF PSYCHOLOGICAL EXAMINATION OF ILLUSTRATIVE ADVERTISING | Sibirskiy Psikhologicheskiy Zhurnal – Siberian Journal of Psychology. 2008. № 27.