Psychosemantics analysis mot ivational installation of professional activity the sellers of trading company

It is organized theoretical analysis of problem of stimulation and buildings motivational models to labor activity It Is Designed strategy and received result, allowing research the particularities of perception of organizing conditions, introduced for the reason motivate personnel, and reveal the main motivational determinants of professional activity, with their profound description. The Particularity of developed strategy is concluded in transition from diagnostics of need of personnel to diagnostics of perception of ways of satisfaction of requirements. Developed strategy allows to realize the more deep analysis, revealing leadinging semantic components, defining perception мотивационных determinant of professional activity. Got data allow to build the model, predicting level on labor activity of sellers introduced motivating conditions and remunerations, also allow to reveal the factors, rendering demotivational influence on working the personnel of company.

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