Conventionality as a factor for the sustainable development of the society

The article discusses the social and conventional mechanisms of the society sustainable development. The author concludes that sustainable development of the society in the considered region is based on the organic solidarity and trust in the conditions of a frozen conflict. She also explains the ratio and mutual influence of subjective factors and objective conditions of the social convention and analyses the main principles of interrelation of conventionality and sustainable development of social systems. According to the author, strengthening the stability of society requires improved democratic mechanism of consolidated public interests and favorable conditions for the development of conventionality. The author introduces a methodology for measuring conventionality, which includes three areas of measurement: economic, political and social. Some examples from the study of trade interactions in the border are provided to illustrate the developed model. The methodology and the results of the research indicate the ability to control the sustainability of development in this area.

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