Internet comment potential in linguistic personology aspect

From the perspective of a newly developed lingvopersonological approach, a text is a product of cognitive and speech activity of a linguistic personality. Thus, according to N. Golev, N. Melnyk, N. Lebedeva, L. Kim, we can consider it as a personotext. This research aims to study online comments to political Internet discourse. These texts are predominantly created by ordinary people, who, due to factors such as anonymity and spontaneity, openly demonstrate not only their social and political views, talk on different topics, interpret current events but also reveal their identity. The result of reasoning takes the form of the text, allowing a researcher to view the Internet comments as metatexts. Actualizing the axiological component of ordinary metatextual consciousness in online comments reveals simple opposition: "good" vs "bad" (black vs white) as well as more complex feelings: delight, regret, frustration. Internet comments belong to the category of secondary texts, fully demonstrating the diversity of message decoding forms as stated in the works by N. Melnyk. The generic conditions for their production are maximum identical because they interpret one and the same primary text. However, the reactions of the readers vary remarkably. Generally, the relationship between primary and secondary texts can be traced to the level of repetition of keywords, syntactical structures of the headline and quoting the phrases from the primary article. Another important factor is the variability of these personotexts due to considerable effect of different discourse strategies. Comment is the product of text reception and text production strategies. In this regard, the holistic and serialistic strategies within a single text prove to have both symmetric and asymmetric character. Asymmetry of strategies at different stages of creating an online comment (the stage of text reception and the stage of text production) is more typically observed in Russian texts. Described characteristics of Internet comment as a product of linguistic personality activity demonstrate significant potential of its functioning.

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