Пропаганда национальных культурных ценностей в современных телепередачах Китая | Вестник Томского государственного университета. 2025. № 511. DOI: 10.17223/15617793/511/5

Пропаганда национальных культурных ценностей в современных телепередачах Китая

Описывается масштабная программа китайских властей по привлечению внимания общества к культуре и традициям страны через освещение культурных тем в телеэфире КНР. Выявляются общие характеристики телепередач культурной направленности, выходящих в эфир в XXI в. Используется метод контент-анализа, системный подход, аксиологический анализ, контрастивный метод, метод случайной выборки. Детальное изучение 486 эпизодов 16 культурных проектов, транслируемых на популярных телеканалах КНР, позволило определить основные персуазивные стратегии, используемые в данный момент тележурналистами в КНР. Авторы заявляют об отсутствии конфликта интересов.

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Ключевые слова

Китай, культурные телепередачи, журналистика, телевидение, персуазивные стратегии

Авторы

ФИО	Организация	Дополнительно	E-mail
Проскурнова Евгения Леонидовна	Московский государственный лингвистический университет	канд. филол. наук, преподаватель кафедры коммуникационных технологий Института международных отношений и социально-политических наук	karikh.el@gmail.com
Чжу Вань	Российский университет дружбы народов им. П. Лумумбы	аспирант кафедры массовых коммуникаций	alou666na@gmail.com
Тё Ольга Евгеньевна	Московский государственный технический университет им. Н.Э. Баумана	канд. филол. наук, доцент кафедры романо-германских языков	tyo_olga@bmstu.ru

Всего: 3

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