Gender differences in the structure of entrepreneur's psychological attitude to business interaction

The article is devoted to studying of the psychological attitude of businessmen and businesswomen to business interaction. Relevance of research is related to the fact that the subjective perception of business interaction which is the main form of competition and partnership has been very little studied, yet it determines priorities of businesspeople in their economic activities and relations with other participants. Previously, we have identified several socio-psychological types of business interaction in business: competition for economic resources, competition for individual achievement, technical and economic partnership and personality-orientational partnership. The subject of research is gender differences in the structure of psychological attitude to business interaction in business. The study involved 114 businesspeople (42.1% women and 57.9% men). The main activities of the respondents are wholesale and retail trade, service sector and manufacturing. We conducted interviews and by cluster analysis identified the psychological structure of men's and women's attitude to business interaction. The cluster analysis showed that components of the attitude of men and women to the parties of business interaction are different. Male respondents showed that the structure of their psychological attitude to business collaboration with male entrepreneurs depend on successful social contacts in the current situation, as well as on the intensity of competition and opinion about the reliability of business partners; while relations with female entrepreneurs are associated with a positive experience in business (mutual understanding and trust). Female respondents showed that their structure of psychological attitude to business interactions with male business partners is defined by subjective ratings of tension and competition by the partnership role for the development in a particular region. While relations with female business partners are assessed by the prospects and competitiveness of a jointly implemented project. The structure of psychological attitude to interaction with competitors (both men and women) is more emotionally intense, with attitude to male competitors measured by the success of the overall interaction with men in business, and attitude to female competitors - through personal attitude towards competition and the degree of trust to business and government organizations the respondents had experience of interaction with.

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