Overcoming of virtuality. Experience of comparative analysis of the social values of local communities in Tomsk and Nizhny Novgorod

The article presents a comparative analysis of the social communities in Tomsk and Nizhny Novgorod. Features of people's behavior in these communities are considered. One of the essential signs of this behavior is an attempt to create new ethics of social interactions which are based on the principles of virtual communication. Today communication is a technological process. New media give more opportunities for the virtual communications organization. Social space, as the area for communication, migrates in the virtual reality. In the article examples of Tomsk and Nizhny Novgorod communities which originated from a network are discussed. As a student city, Tomsk becomes an experimental platform for the approbation of various communication formats for creating a community. The authors of such projects position them as a communication platform for the creative development, as well as for the creation and testing of business. The analysis of Tomsk experience shows that in the process of virtual communication extension people have a demand for actions. There comes time when communications in a network become insufficient because it is necessary to make quick decisions and do something. Thus, "off-line" communities are forming. If the experience of communication is successful this community subsequently becomes an institution, then a certain type of organization, a non-profit organization, social movement, etc. But the main unifying feature of social communities is the objective localization of communicative interaction. In particular, it means that the actual human relations can not ignore the social realities that were formed under the influence of social network "ethics". One of the major deficiencies of this interaction is the deficiency of confidence which already is not meant "by default" in social and human relations, and it should be created anew, "face to face". The local "interest clubs", as a rule, mean relations between people, supporting contacts in a network. These contacts are clamps and skeletons which provide "human content" when the "tech-nologized" communication does not satisfy people. Such contradictions particularly distinct in informal, underground or even opposi-tional "clubs" of Nizhny Novgorod. The authors examine such phenomena as the "sensitivity" of social communication, "digitaliza-tion" of human relations, "secondary reality" as a way of off-net interaction. Further development of this research is the study of "post-virtual human". This article was prepared as part of a post-graduate practice organized by Lobachevsky State University of Nizhny Novgorod. The authors express their gratitude to the Fund of Competitive Support for graduate students, young researchers and teachers of Lobachevsky State University of Nizhny Novgorod for assistance in preparing the material.

Keywords

Authors

References