Formation of collaborative corporate culture: the response of the research university to the challenge of the network information-communication society

The Modern University, carrying out its activity in the Network Information-Communication Society, is forced to review existing management approaches. As knowledge is becoming the main organizational resource, organizational management based on knowledge management is becoming a priority. The development of a new "interface" of management is based on the specific onto-logical foundations of modern knowledge, directly dependent on the processes of informatization. The formation of information-communication space as a result of informatization presupposes a network as the main model of any social interaction, including interaction with knowledge. Network and in-network knowledge become epistemological categories of today. The most important characteristic of the network communication environment is connectivity and ability to interact. Connectivity becomes a cultural macro-indicator of the network. The lack of the network center capable of transmitting knowledge in its unaltered form and the ability of users of communication networks to independently participate in the "completion" of knowledge form such a trait of modern knowledge as self-organization: knowledge acquires social nature, developed from interpersonal interaction. The real picture of the world is no more held by an individual subject and needs a developed network of subject structures instead of traditional linear relationship. The development of subjective network structures is provided firstly by social aspects of management, not technical tools of networking. Corporate culture can be considered as the most important aspect. Communicative rationality, which is based on consensus reached during free discourse, acts as the rationality of cooperation. In this regard, collaborative corporate culture is considered as an element of management responding adequately to the specifics of the Network Information-Communication society because it is cooperation, not competition, that encourages people to share their opinions and knowledge with each other.

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