Partnership in business: world experience and Russian paradox

The article describes partnership agreement as one of the effective discourse organization forms between partners and as joint goal achievement instrument in the article. It also describes the experience of Partnership technology practice in USA, Canada, France and in other European countries. The authors note that the main number of publications in this sphere describe the concrete experience of some business problem solution and have a practical orientation. The analysis of the differences between the world partnership practice and the Russian model specific is made. In Russia most attempts of starting a partnership have the goal to sign an additional legal agreement for creating a sense of security between the partners. The authors followed thousands of links but they never found such themes as "How to reach an agreement with the Partner" or "How to make the relation with the Partner more effective". The unrevised topics are: ethics, communication between Partners, Partners' goals and reasons for activity, separation of functions between partners and so on. The main goals of a Russian Partnership usually are: to mark clearly sanctions in case of mutual obligation violation and to guarantee the implementation of strict measures. The article gives the possible forms of Partnership (agreements in principle without any commitment; sub-contracting for the needs of a specific customer project; reciprocal supply of services, co-investing). Partnership sub-contracting is analyzed in the context of its type. The authors also describe the Russian paradoxes in Partnership practice. The main problems of starting a Partnership are some socio-cultural phenomena (tradition of paternalism and distrust of the partner attitude) and different partners' goals. A brief analysis of the authors' own experience of organizing Partnerships is made. These problems are important not only for business co-owners, but also for any Partners in internal or external business environment (owners - top-management, managers - customers, joint business project participants), as well as in public-private partnerships. As a result, Partnership agreement conclusion becomes longer, with multiple refinement of the existing agreements. As for the authors' opinion, the main difficulty is business and life goal agreement between partners.

Keywords

Authors

References