Event-management in municipal rural libraries of Tomsk Oblast

Event-management is a new concept in the economy of the Russian market. It is creation of special events and focusing them on the customer's wants. Events may be business, educational, cultural and recreational, scientific, sporting, recreational and others. Organization of events is one of the directions that libraries use trying to solve the problem of the loss of readers. In organization of events, rural libraries interact with regional administrations, schools, professional and technical schools, arts schools, sports and patriotic clubs, societies for the disabled, social support centers. Several rural libraries ask businessmen and deputies for sponsorship. Cooperation offers additional opportunities in the search for resources and development of new ideas and concepts. Rural libraries are involved in all-Russian events, such as A Night at the Museum, Immortal Regiment, Write a Letter to a Veteran. In addition, most districts have their own events such as The Whole Family to the Library, The Best Children's Book and others. Libraries initiate charity events, which finds interest and support of the population. Librarians organize public, ethnographic and folk festivals. Libraries provide information support at such important regional events as the opening of monuments. Libraries organize literary contests, competitions of readers: Magic Pen (Asinovsky District), Read the Classics (Tomsk District), Eco-Rhymes (Bakcharsky District). Libraries host contests of photo, herbarium and floral works, children's drawings, music videos, historical research works in Verkh-neketsky, Kozhevnikovsky, Bakcharsky and Parabelsky districts. Libraries traditionally organize exhibitions, literary evenings, concerts, commemoration meetings of famous people, meetings with writers, artists, public figures of the region. Library staff organize conferences. Librarians work on the improvement of the territories of settlements. At the initiative of librarians there is planting of trees, cleaning of the territory near the monuments, landscaping of parks. Participation of libraries in professional competitions, conferences, seminars, forums are the tools of event-management that allow creating a positive image. Event-management is a perspective direction of activities of modern libraries that strengthens its position in social and cultural institutions.

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