Features of conceptualization of love in the genre "online-miniature"

A cognitive approach is used to investigate the conceptualization of love in the genre "online-miniature". For the first time by analyzing the concept "love", features of concept implementation in the speech genre "оnline-miniature" are identified. Conceptual, figurative and axiological layers (patterns) of the structure of the concept of love in the оnline-miniature are described in the article; the authors identify the phenomenon of stereotyping in the verbalization of the concept of "love" by network authors. The concept model has a multi-dimensional view on love of the mass, unprofessional network author. Digital genre research solves the problem of establishing interrelations between traditional ("paper") genres and genres of virtual discourse (network communication). Cognitive methods reveal specifics of speech genres, supplement genre models with new aspects. This research analyzes the specifics of the speech genre "оnline-miniature" as one of the most widespread genres in comparison to its prototype, the genre "poem in prose". The research hypothesis is that the genre space of Russian literature develops on the Internet in works of nonprofessional network authors, "graphomaniacs". The purpose of the research is to describe the specifics of the verbalization of the concept of love in the speech genre "оnline-minia1:ure" in comparison with its identification in classical Russian literature (observations of researchers about the specifics of the verbalization of the concept of love mainly in poetic works are used for comparison). The research material is 1,000 texts of Internet miniatures published over the last 10 years on specialized websites of network literature on social networks, in blogs. The оnline-miniature possesses a conceptosphere whose basis is emotional concepts (grief, melancholy, pleasure, etc.). One of the basic concepts of this genre is the concept of love. The concept in this work is considered from the point of view of cultural linguistics as a multidimensional semantic (mental) formation that includes conceptual, figurative and axiological components. The analysis of these components in the оnline-miniature in comparison with the content of the concept of love in classical Russian literature allows to draw a conclusion: the basis, the kernel of the concept is an intersection caused by the specifics of the artistic tradition of Russian literature. However, in the text some slots of the concept of love are missing or transformed (love as a benefit, love as pleasure, love as ecstasy), and some new slots are expressed (love as a drug, love as a game). At the same time the verbalization of the concept of love in the оnline-miniature is stereotypical at the level of language means (constructions repeating from text to text, use of precedent texts, cliches), images (typical images) and the whole text (repeating texts with variations, repetition of fragments of the text).

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