The transformation of dialect communication under the mass media influence

The article examines the impact of mass media on the organization of dialectal speech, which is manifested in a shift of emphasis of the traditional rural communication. The first part of the article presents a brief history of the issue relating to the mutual influence of the dialect on the literary language and the literary language on the dialect. The dynamics of research representations of dialect development and its place in the system of the national language is briefly analyzed. Names of scholars working in this direction are given. The problem definition and characteristics of the material are given after the review. The tasks of the article include consideration of areas and aspects of mass media influence on the dialect, as well as clarification of the role of different types of mass media in the transformation of traditional rural communication. The work is done on the material of Russian old resident dialects of the Middle Ob region. The main part of the work discusses the results. It has been identified that all three types of media (newspaper, TV, radio) are the objects of everyday communication and reflect its relevance area. The most common lexeme is "TV" and its variants. The second highest frequency lexeme is "newspaper". The word "radio" is less frequent. These indicate the different degrees of preference in choosing sources of information, and the different preferences in the choice of leisure by villagers in general and an individual in particular. The role of the lexemes in the semantic organization of dialectal speech is analyzed. The changes of the communicative dialect characteristics under the influence of the media are identified. They include the expansion of the subjects of ordinary discourse, the changing nature of precedent texts, the increasing number of elements of media discourse, the formation of the anthropological and toponymic unit of dialect communication, the destruction of the information transmission code in the dialect. At the same time it is noted that a dialect as an adaptive system "recycles" the elements of a culture in accordance with the objectives, terms of communication, the specifics of the recipient and the sender, vesting information in its characteristic speech genres while retaining the overall increased emotional, evaluative and expressive background of speech in everyday conversations and polylogues.

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