Digital Transformation of the Era in the Projection of Their Impact on the Modern Man

The article is devoted to the analysis of the impact of digital society on the modern man. This area of research has received the general name Digital Humanities in the English-language scientific discourse, despite the diversity of its constituent problems. The aim of the article is to identify the transformations of the modern person as a result of impact of digital world. The author draws the works of Western scientists N. Negroponte, A. Ronchi, E. Masuda, D. Hutto and E. Myin, C. Cege, M. Prensky, D. Tapscott, M. Bauerlein. The methodological strategy is based on the application of both the principle of concreteness and the principle of realism. These methodological tools allow concluding that the rapid technological development is carried out "in the blind" and is not accompanied by a profound philosophical analysis. In this connection, the focus of attention is shifted to the three main directions of transformations caused by digitalization processes. Firstly, these are transformations of social ontology, in which digital interactions have generated an "invisible layer" of reality, accelerating all types of temporal, spatial and communication interactions. Secondly, these are the anthropological transformations concentrated around the urgent need to improve the "digital skills" and connected with a person's dependence on values of the "world of digital technologies". A resident of the digital era appears as an agent of networking possibilities, which generate a new type of "interactive" loneliness and a new type of person - "homo solus". Thirdly, this is the functional-cognitive dominance of techno-socialization, due to the fact that the future generation should be involved in adult life with developed digital competencies. The image of a "future person" without basic digital skills does not correspond to the realities of the 21 century. The article shows that individual behavior patterns are significantly modified under the influence of the digital environment. In this regard, the author critically examines the phenomenon of "lease of knowledge" and analyzes the "hard problem of content". The author concludes the following. Firstly, a peculiar type of rationality is fixed, giving preference not to semantic immersion in the content, but to superficially "scanned" information and visual images. This type of rationality is represented by a specific generation of users called "content viewers". In addition to the fact that the individual seeks to find and accept ready-made information resources, the devaluation of copyright is a symptom that alarms scientific cohorts. Secondly, the digital era asserts its dominance by changing the "man - world" relationship. Being in close contact with the digital environment, the person gets under the influence of a new attractor. The "black hole" of the monitor absorbs generation Z. Thirdly, the "rebuilding" of personal skills for each new situation should be based on the competence to think critically and creatively on behalf of the "homo sapiens".

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