A Substrate Approach in the Study of Digital Culture

The aim of the article is to substantiate the need for a substrate approach in the study of the nature and essence of digital culture. The main research methods were those of analysis, comparison, communication, dialectics, and the substrate approach. The study was conducted in several stages. At the first stage, the author made an analytical review of domestic and foreign publications on the use of the substrate approach in the study of the nature and essence of digital culture. At the second stage, the author compared and generalized the results. At the third stage, the author substantiated the need to build a model of digital culture based on the substrate approach. In the course of the study, the author came to the conclusion that for a holistic analysis of the new cultural phenomenon of digital culture, along with the structural and functional approach, it is necessary to apply the substrate approach. It will allow identifying three main substrates of digital culture: civilizational, social and anthropological. Each substrate gives digital culture appropriate attributes and modes. The civilizational substrate defines such attributes of digital culture as digital technologies, digital social relations and institutions, digital potential (needs and abilities). The social substrate makes all types of digital activities, including its structural elements (pedagogical, managerial, economic, environmental, scientific, medical, physical and artistic), attributes of digital culture. The anthropological substrate generates new digital forms of generic human qualities - language, activity, communication and consciousness. Knowledge of the generic and acquired qualities of digital culture will reveal patterns of its development, and, consequently, possible consequences for the development of civilization, society and people. The substrate model of digital culture will allow systematizing the formulation of problems that require understanding and solution at different levels of the universe. At the level of civilization, it is the formation of new forms of social relations and institutions, the development and implementation of the digital potential of humanity, the laws of transition to a new high-quality civilizational development. At the level of society, it is the laws of interaction and integration of digital forms of activity, the laws of the birth and existence of new forms of subjectivity, the laws and principles of the existence of digital reality and digital social space. The anthropological level reveals the regularities of development and qualitative changes in the system of generic qualities of people, and therefore of people themselves.

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