The Public Page of a Radio Station in a Social Network as a Text in the Structure of Radio Discourse (On the Example of the Public Page of Radio Sibir’ in VKontakte)

The aim of the study is to consider the public page of a radio station as a text in the structure of radio discourse. The source of the empirical material was the public pages of Radio Sibir' in the social network VKontakte. The analysis involved posts selected by hashtags #RadioSibir', #MMC, #TemaDnya, #FanSektor and related recordings of radio broadcasts. The study was carried out in line with a new vector of media linguistics - the linguistics of hyper media text. The main research methods were the methods of discursive analysis, media linguistic analysis, intent analysis, and linguistic analysis. The parameters chosen for describing the public page (PP) as a radio text were: the PP structural and communicative inclusion in hyper radio text and radio discourse, the purpose of the PP, the thematic unity of the PS and the aired text, the role of the author, the role of the recipient, the form of the PP creation and functioning, the PP genre features, linguopragmatic means, and discursive practices. The hypothesis is confirmed that the public page serves not only as a feedback form, but, in fact, it is a continuation of the radio program, a special kind of radio text that functions in radio discourse. By structure, this text is a macrotext consisting of microtexts represented by means of different semiotic systems. Public pages are created by specific radio stations; they have a common communicative and pragmatic goal and a thematic dominant: texts that have a thematic connection with a particular program release are posted on the PP. The sounding program and the PP have the same author who determines the content of the broadcast and the PP. The addresser is a representative of the radio station team; this function can be performed by the host, that is, the author of the broadcast and the network text can be the same person. The recepient of the PP can be a listener and/or a network user. At the same time, a network user can act as an author. Recipient users of the social network perceive this text visually; clicking on links, they perceive separate microtexts auditorily or auditorily-visually; they can simultaneously be listeners of the broadcast. The discursive unity of the texts that make up the public page is provided by the addresser who, acting as a listener and user, interacts with the radio text that functions in different forms. The interactive typical genres of the public page identified in the course of the analysis ensure the continuation of the program, create a kind of a communicative continuum. Pragmatically loaded language units also serve to engage participants in communication and retain their attention. Based on the results obtained, it is concluded that the public page of a radio station in a social network can be qualified as a new text in the structure of radio discourse due to new discursive practices.

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