The rational and ethical aspects of Russian firms price behaviour in modern conditions

The peculiarities of rational and ethical aspects of Russian firms pricing are issued in this article The first aspect is analyzedat principles of maximum and minimum. This can see in pricing through maximization of profit and minimization of costs. Theauthor notes three periods of existing special feature of cost, profit and price forming. Attention is paid to role and place of the ethicalaspect of Russian firms behavior.

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