Consumer-oriented pricing in the Russian economy: difficulties of the creation
In the article the author considers the problems of the new pricing model creation. Consumer becomes the activesubject in the economic system. The consumer behavior must to be analyzed on the basis of the demands and revenues. Theconsumer-oriented pricing will require the management change.
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Authors
| Name | Organization | |
| Petinenko I.A. | Tomsk State University | natako@yandex.ru |
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