Deformations of everyday life in modern culture

The problem of changes and deformations of everyday-life in modem culture is discussed in this article. Changing the traditional type of everyday life to a new, technocratic means the replacement strategies of human existence from «be» to «have». Reasons of this process: destruction of the traditional binarity of the culture, growth of practices of consumption (especially gastronomic and erotic), urbanization and a new quality of urban life are analyzed.

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