Globalization trends and competitive technologies of transnational groups of auto companies' positioning

The article describes different competitive technologies of transnational groups of auto companies' positioning in the context of a financial crisis. The author underlines different globalization trends and its modem-day peculiarities. He also states that potential buyers in the Russian car market have experienced some problem described in not only precise depreciation of foreign cars, but also in a question of credits' availability in the conditions of the financial crisis. Nevertheless, the group of auto companies' positioning in the Russian auto market extends and becomes stronger because of the high quality of the offered goods and services.

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