Place Marketing in Strategic planning process for Local Economic development

The purpose of this paper is to analyse and present how a Place Marketing procedure could become an effective tool for Local Economic Development. The main issue that comes forward is a very interesting debate, which is found in international and Russian bibliography and scientific papers. One side supports that procedures like Place Marketing are procedures of waste, which don't have any important relationship with any Local Economic development and cities competitiveness. The other view supports that Place Marketing is one of the main tools in order to achieve economic development and competitiveness of the city/ place or region, since Place Marketing is actually a procedure which can operate effectively, promoting and supporting the 'image' of the city so that it can become attractive and competitive for potential target markets (enterprises, FDI, tourists etc.). Analysing these options, this article is aiming to support that Place Marketing is an effective tool especially when it integrates in Strategic planning process. Analyse of problems in Strategic planning in Russia showed that one of the reason waste Strategies is absence Place Marketing in planning. The article presents theoretical explain how Place Marketing can be included in Strategic planning.

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