Polyphonic reflection within the strategy of reference to an authoritative statement (on the materialof spoken-everyday discourse)

In the article one of the communicative (speech) strategies when the author of speech product addresses to 'another's voice', the strategy of reference to an authoritative statement, is considered. The process of the realised reference to 'another's word' by the author of speech product is designated as polyphonic reflection. The basis of the chosen approach makes the theoretical position about the parity importance of horizontal and vertical expansions of the speech stream, i.e. that the speech stream in a native language is formed not only (and not so much) as a result of linear arrangement of language units, but also as a polyquotation phenomenon. This approach to the analysis of the internal structure of a text allows to consider it as a polyphonic structure - a way of organising text information where its production and perception in the process of communication is carried out by referring to the semantic maintenance of sets of speech fragments, which were created and received certain semantic loading before their concrete-situational realisation in the text. Thus, the speech stream possesses the property of non-linearity. As a unit of this structural polyphonic inclusion, the speech fragment is considered burdened with some 'before-the-text' information, 'inherited' of previous texts, irrespective of the realised / unrealised character of its precedent phenomenon both by the author of the given text, and its addressee. In this article the object of research is cases of the realised reference of the author to 'another's word' fixed within the limits of spoken-everyday discourse. As a result the conclusion about high activity of quotation cognitive installations in everyday consciousness of a native speaker is made. Thus, reference to an authoritative statement in spoken-everyday discourse is one of the basic strategic decisions in which polyphonic reflection is shown. The material shows that the strategy of reference to an authoritative statement in spoken-everyday discourse is used when realising the purposes of achievement of the effect of persuasiveness, personal self-presentation, expression of various axiological sets. Its speech display is in the form of tactics of precise direct and contrast citing. When implementing this strategy the author of the speech product shows a high degree of sensibleness of another's speech essence of a communicative fragment of the prototext involved in polyphonic reflection.

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