Interactivity as an expressive means of aesthetic practices in the conditions of a cyberspace

Under the influence of the technical determinism of futuristic concepts of information society, the innovative features of digital technologies are comprehended in the long-term realisations of value principles of culture of the end of the 20 century. The aspiration to embody a genuine democracy ideal forms an idea of cultural revolution on the basis of the functional features of cyber reality. The interactive features of the new media and the creative potential of the subject seem to be capable of overcoming the destructive elements of the consumer society and leading to cultural regeneration. Revolutionary activity is directed at the revival of spiritual activity of the individual by means of introduction the aesthetic practices of the principle of interaction. The forms of aesthetic practices shaped by the cultural revolution ideas realisation, mass distribution of creative representation in virtual reality and their value in the course of perception of new media (the Internet) in life of the subject are considered. The possibility of interaction with the virtual environment, not with a subject or the subject, enters the space of the subject's will. Actually, in virtual reality art creativity adopts the structure of project activity, where interaction is ritualised and is a specific expressive means. There can be author's, social, art (art-projects), game projects and even political actions projects. The project becomes the form of life of aesthetic practices. In the list of the description of peculiar features of virtual aesthetic practices it is necessary to state their ideological orientation at aesthetic development of virtual space as the subject's being, comprehension of the aesthetic potential and qualities of information, aesthetic interpretation of communication, attempts to present game as a way of subject's life. Art creativity based on the interaction principle, becomes of mass, spontaneous character and, in the intrinsic quality, it is an activity of designing an aesthetic reality

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