Brokerage on the market of educational services: foreign and Russian practice

The vitality of this article is linked with the complex modernization of the Russian education field. It is also caused by the admission of the Memorandum on continuous education in 2000. According to the Memorandum the national systems of education transform to the systems of continuous education. The conception of continuous education includes two main terms: the «lifelong learning» and the «life wide learning». It implied that an individual during his life would have to learn new205competences from the beginning. But there is a problem for a person to choose one of the plenty of educational services. Another aspect the article is dealing with is the accelerating rate of knowledge development and the growth of global competition of national education systems. The agents of national education markets have to keep pace with the new market tendencies and hold their competitive positions on the world market of educational services. In the connection with the above-mentioned characteristics we make a conclusion about the necessity of middlemen on the educational markets as facilitators of development of education systems in the very near future. The subject of this survey is the market of educational services in conditions of globalisation and development of continuous education. The object is the totality of social relationships about the empirical organisation of continuous education system on the educational market. We make a hypothesis that educational consultancy and educational brokerage are new necessary activity fields on the markets of educational services, which have to be developed. The purpose of our survey is to detect the peculiarities of the practice of brokerage in education in foreign countries and domestically. The two main tasks of the survey are:a))to compare the existing approaches to educational brokerage;b))to estimate the opportunities of middlemen institution development on Russian educational market. The results of the survey are:1))The systematisation of the existing approaches in understanding the term «brokerage in education».2)The complex analysis of modern tendencies of the development of brokerage in education.3)The detection of the peculiarities of development of brokerage on Russian educational market.The current strategically programs in education deal with the establishment of infrastructure elements in educational field, which includes activity of non-governmental and non-commercial organizations. Such organisations have a real potential in contribution to the balanced evolution of Russian educational market.

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