Personality determination of appearance design

In domestic psychology theoretical and methodological bases are outlined to consider social and psychological reasons for appearance design (L.S. Vygotsky, S.L. Rubinstein, A.R. Luria, G.G. Shped, etc.). In accordance with the socio-perceptual approach, A.A. Bodalev, G.V. Dyakonov, N.V. Krogius studied the features of the external appearance in the formation of the first impressions about the person. V.A. Labunskaya suggests that the exterior design is a form of objectification of the inner world of the individual, the way of his «I» forming. Foreign psychologists study the phenomenon of appearance design in the context of mutual human perception and control of impression (Bickman, Lawrence, Watson, Lefkowits, Blake, Gibbins, etc.). In the theory of psychological systems (TPS), there is an opportunity to consider the problem of personal reasons of designing one's appearance. From this point of view, designing their appearance, people present their peculiarities of the value-semantic content of their world to the outside world. The contradiction between their perception of the world and their way of life is understood in the TPS as the main force for personal self-development. The person's appearance design cannot but reflect the specific aspects of this contradiction. In the appearance design the person's lifestyle and one's system of human relations to the world and oneself must be shown. This situation brings the problem of appearance design to the plan of ITC. A man extends his life space through ITC. Accordingly, appearance design is the process of encoding certain symbolic parameters. For example, experiencing the feeling of loneliness, fear, and the person transforms one's own appearance design and thus transmits one's own semantic content. In the context given above, the empirical part of our research is determined by studying personal conditions of appearance design of 196 students who prefer different styles while designing their appearance ( the results and their discussion are given in the article).According to the research the following conclusions have been made:1..The theory of psychological systems transmits the problem of appearance design to the plan of ITC.2..The appearance design of the students who prefer different styles of appearance is determined by personal characteristics, some peculiarities of locus control of a person, the system of human relations to the world and himself as well as the semantic structures of consciousness.3..There is a relationship between students' preference of classical style and their desire to show protest against something or concern for their health.Students, who prefer sports style, design their appearance in accordance with their beliefs, which are difficult to correct, and also with their fears, anxiety and obsessive behaviour. They become reserved and substitute their real world to the imaginary one

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